A number of people have been discussing the giveaway of Lansinoh® Affinity® Double Electric Breast Pumps on a blog called My Charming Kids, understood to be authored by Jennifer McKinney. This giveaway was first announced on Feb. 1, 2011 and brought to the attention of Lansinoh on Feb. 4, 2011.
The Lansinoh team typically responsible for interfacing with bloggers and other media contacts, and approving requests for product reviews and giveaways, has not been in contact with Ms. McKinney nor knowingly supplied her with product. On Feb. 4 and 7 we addressed consumers' questions about our involvement and stated through e-mail and on Twitter that we had not provided the product or approved the promotional giveaway.
Late in the day on Feb. 7, Lansinoh was informed that Ms. McKinney was in fact part of a sampling effort carried out by a third-party service provider. Due to an unfortunate breakdown in communication, Lansinoh was not informed that four Affinity® Double Electric Breast Pumps were indeed provided to Ms. McKinney. Lansinoh is taking steps to address the breakdown in the approval process that contributed to this misinformation.
Lansinoh does not support or endorse the blog My Charming Kids or @MckMama. We appreciate the Lansinoh moms who raised questions about our involvement and the thoughtful messages we've received surrounding this matter. Lansinoh takes the needs of breastfeeding moms seriously and always encourages feedback.
We apologize for this miscommunication. As always, we remain dedicated to breastfeeding moms. If you have further questions, please direct them to Lansinoh's customer service team at CustomerService@Lansinoh.com.